Retargeting & Remarketing: What’s the difference and when to use them?

Today Kyle talks about retargeting and remarketing. What are they, and why – and how – should you use them? Lots of folks confuse the two, but they are not the same thing. Each has specific benefits, drawbacks and caveats you should be aware of.

We cover all of that today and give you some tools to use in your retargeting and remarketing efforts. Let us know in the comments what you think and if this video has helped clarify these important concepts in your online marketing efforts!

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