Account-based Marketing: How to effectively target accounts for optimal results!

Account Based Marketing is a straightforward B2B concept: Choose your top target accounts from your CRM or other Sales list and decide how best to market to those businesses. But what does it involve from a tactical perspective? And why as a business owner should you care about this type of marketing as opposed to other marketing strategies?

Today Kyle covers this topic and related threads in our video on Account Based Marketing.

– What is Account Based Marketing and what are some tactics to use in these types of marketing campaigns?

If you have questions about Account Based Marketing or want more information, please leave us a comment below!

Episodes mentioned:

• Retargeting & Remarketing
• Email Marketing

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